Web design - Kidsme | LA MINÚSCULA

IN FULL COLOR, LIKE OUR KIDS’ DRAWINGS AND AS TIDY AS WE WOULD LIKE TO SEE THEIR ROOMS AT THE END OF THE DAY. THAT’S HOW WE WANTED KIDSME TO BE: A CHEERFUL STORE WHERE IT’S EASY TO BROWSE AND FIND.

WHEN YOU HAVE A GROWING FAMILY EVERY MINUTE IS PRECIOUS AND SO KEEPING CHAOS AT BAY WITH BOXES, DRAWERS, LABELS AND COLORS IS A MUST. THESE STRATEGIES ARE WHAT WE HAVE USED TO MAKE THE ENTIRE CATALOG ACCESSIBLE IN JUST A FEW CLICKS.

Kidsme was born as an online store for children’s clothing and accessories. Over the years, it was diversifying and expanding the catalog until it reached a point where the ecommerce organization did not meet their needs, and made the shopping experience a slow and friction-filled process.

Norma contacted us to bring the spark back to her project and that’s what we did. Our priority was to optimize the time users spent in the online store, increase the conversion rate, and also make the customer journey a fun and memorable moment.

The responsive design and tag cloud organization was specifically designed for their target: moms and dads who are looking for everyday items and want to find the best product in the shortest time possible. The navigation is designed to be intuitive and efficient, as well as the design of the product page, which highlights the use of a purchase button set for mobile that facilitates the purchase, large images, videos and all the information well organized and very accessible.

In short, an ecommerce designed for mothers and fathers who appreciate order and design.

Diseño ecommerce responsive para tienda infantil online. Diseño web personalizado para "Kidsme"

When it came to creating the branding for Kidsme, we thought as only children can: without fear of white.

We chose a bright palette inspired by the Manley crayons we used to play with as children. Colors are often used to name emotions when words are not yet mastered, and that’s how we wanted to do it for the brand. We designed icons that express joy, surprise and even anger, using the same typography to give them expressiveness.

With the typographic selection we unify both universes, the children’s and the adult. Futura Now for the logo, a solid sanserif typeface with a harmonic width that creates a playful contrast with the Memimas Pro, a script typeface with a certain school-like feel.

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