A web design that uses contrast as stars do at night to create their glow.
For the Shopify-based ecommerce design we decided to create a game of contrasts using a subtly moving starry background. Each product page is a costumized design that responds to the singularities of the ritual objects and their unique nature. We wanted the web design to convey the thoroughness and care that Brilla Bruja puts into its pieces.
Since each page is different, we needed to use a common nexus that would make the customer’s journey comfortable and fluid. Like the line that draws the constellations in the sky, a golden thread guides the navigation through the different sections dedicated to properties, ingredients, rituals and production methods to unite all the pieces and create a memorable shopping experience.
In this category of business it is common to have a high ratio of inexperienced customers who do not know the uses and properties of the products, so it was clear to us that it was very necessary to provide specific and general information about the operation of both the operation of the store and the ways of using the objects, as well as creating an accessible navigation.
For desktop we created a secondary navigation that gives quick access to other products in the same category, increasing the possibilities of cross-selling and facilitating a quick viewing of the catalog by purchase intentions. In the mobile version, we integrated a fixed purchase button that accompanies customers as they scroll and allows them to change the selection at any point on the page to access the specific information of each gemstone, zodiac sign, essence or sacred herb. All of this is complemented by specially selected photographs for each variant, an integrated feedback system, a cross-selling section and quick access to a section for for resolving doubt